A short post, this, but in the light of twerk-gate - Miley Cyrus' studied contribution to the feminist movement - I thought it important to remind the global community of musicians that we should not all rush to judgment. Instead, let's face the harsh reality: we musicians all have a bit of Miley in us. We'll do whatever it takes to make ourselves just a little bit more famous - be that go on about our band on Facebook all day, incessently harass our friends to attend our gigs or send e-newsletters out to our address books asking people to sod the charity donations and donate to a kickstarter campaign instead. But despite our best attempts to irritate our friends (sorry, publicise our bands), most of us are simply not in a position to quite grab Cyrus-style headlines; we may not really have the bottoms for it, or a VMA appearance in the diary.
But there are nonetheless things we musicians can do to raise our profiles, and this week, I came across three useful articles / online resources that I'd like to share with you, which, whilst not quite allowing you to get your bottom out on stage, offer some really good advice on ways to boost your profile as a musician.
1. Build a prospect list
Make It In Music have a great post up at the moment about how to build a prospect list. It's an extremely detailed article about generating and pitching to industry 'leads', which at the end of the day, is how any successful business (and, yes, your band IS a business) acquires clients (read: music fans). Enjoy the Make It In Music post here.
2. Use Twitter properly
The folks at CD Baby reckon that Twitter is better than Facebook for promoting music. I'm not convinced, but I will give them this: they have created an excellent free guide to using Twitter to raise your band's profile. A must-read for any band who understands that they need to get into all this social media nonsense but are not sure where to start.
3. Be weird
Here's a gem of a video interview with marketing guru Seth Godin; in it, he basically explains why in the internet age, it's important for musicians to be weird (note: this is NOT a carte blanche to go twerking - we're trying to avoid that carry on). Watch 'What Seth Godin Can Teach The Music Industry' here.
Enjoy the above resources. Now put yer bum away!
Amongst other things, Chris Singleton is a musician and Head of Digital Communications for Prescription PR.