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Selling CDs, downloads and merchandise

If you intend to sell CDs, downloads or merchandise direct to your fans, or need a way to build a music website that handles e-commerce well, then you might want to try out Shopify for free here.

Getting your music distributed

Click here for TuneCore, the service that allows you to distribute your music quickly on all major digital retailers and keep all of the royalties.

TuneCore Music Distribution of Your Own Music

Top tip: sending e-newsletters to your fans

If you need to send emails to your band fanbase, we recommend Mad Mimi. It's possibly the most cost-effective solution we've encountered and allows you to manage / grow a database and design attractive e-newsletters without a need for any HTML coding. You can sign up for a free account here.

Mad Mimi Email Marketing

Top tip: getting your band typeface right

Getting your band typeface right can make the difference between looking like amateurs, or coming across as a serious outfit. Read our article on the importance of typefaces here, or test your band's name out in a variety of fonts using Myfonts.com.

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Friday
May202011

E-newsletters for bands on a budget

We often get approached by bands and artists wanting to know how to sort themselves out with e-newsletters. They usually ask for a data capture form that allows people to sign up to news, and a means of sending news updates to their mailing list.

We generally set them up with a dedicated e-communications system like Getresponse, which allows bands to do a lot of snazzy things - create custom data capture forms, program automated follow-ups, view detailed stats, design fancy HTML email templates and the like. A system like that is still our preferred option for clients, because users are provided with the means to create highly targeted, professional e-communications, and to monitor open and click-through rates effectively.

However, if you're looking for something very simple, or you don't have any cash, there is another option: using your blog and a service called Feedburner to generate newsletters.

Here's how it works:

1. Register with Feedburner and 'burn' a feed using your blog's RSS feed (it's all very simple, the Feedburner site takes you through the process in an easy-to-follow set of steps).
2. Go to their 'Publicise' tab.
3. Click 'Email subscriptions' and activate the service.

(If you don't have a blog, there are a host of free blogging services you can use - Blogger being perhaps the most obvious example).

Once you've followed the above three steps, you are then provided with simple bit of HTML code which you can embed on your site. This gives you a form which captures email addresses. From then on, whenever you post a new blog entry, the content will automatically be emailed to the people who have used the form to sign up for updates. The email that gets sent is a simple affair, but it is in HTML format and you can tweak things slightly (add logos, change fonts etc.). And it's an entirely free service.

The only thing to remember is that once you've set Feedburner up to work in this way, whenever you post a blog entry, it always goes out to your entire mailing list. So you may need to think carefully about what you post and how often. If people are receiving frivolous items in their inbox every five minutes, they may quickly unsubscribe from the list.

You can see this system in action on our own site - sign up for updates using the box on the left hand side of each page.

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